The target market (i.e. visitors) for Umlazi Festival & Expo can be divided into a number of categories:

General public?

  • Residents of Umlazi and surrounding areas including Lamontville, Amanzimtoti, Mbumbulu, Bluff, Yellowoodpark & Bluff
  • The people of Durban and KwaZulu-natal for whom Umlazi is a close but sometimes little known neighbor.
  • Local and international tourists keen to visit Umlazi and experience the African vibe in a sophisticated and authentic setting.

Career & Youth Development

  • School children (especially grades 10-12) under the supervision of the KwaZulu-Natal Department of Education
  • Young people (16-35 age group) seeking career and employment advice and inspiration Business sector
  • Small business owners looking to expand their business opportunities by building relationships with exhibitors
  • Corporate buyers wishing to extend their procurement networks into the small business sector